Pricing

In determining the price to list your home for sale we will tour the home and note certain features. We'll then consider the following:

How does the home compare to similar homes that sold in the neighborhood? This will help determine a fair market value- the value an appraiser might give the home. You can price your home at whatever amount you want to, but if it won't appraise for that price, there is a chance it will not sell.

How does the home compare to similar homes currently for sale in the neighborhood? Looking at comparative homes lets you see what other homes in a similar price range buyers will be evaluating yours against.

Your profit desire is not part of determining price. Although important to you, such factors as what you originally paid for the house or what amount of money you hope to make from the sell are irrelevant in determining a fair market value. Your home is only worth what the market will allow. Assume buyers are aware of what comparable homes are selling for. A home priced right from the start often sells quicker and for the most return.

Homes that start out overpriced lose valuable time and may not sell at all. The interest created when a home first hits the market can not be reproduced. Once a house sits on the market for an extended time buyers tend to think something is "wrong" with the home. Significant price drops also adds to the concerns that something is wrong with the home.


"Staging"

Consulting with a home staging company can improve the look and influence your home has on buyers. The consultation may include suggestions on low-cost improvements that would significantly increase the value or marketability of your home, or it may be as simple as rearranging furniture to make a room appear bigger. You also have the option to do a top to bottom staging on properties that are currently not lived in. This top to bottom staging makes the home looked lived in and more attractive to buyers.


Paperwork

We will need to fill out several forms to officially put your home on the market.

Listing Agreement: This form outlines the terms of the contract between the real estate company and you, the seller. It specifies such things as the listing term, listing price, and real estate sales commission. The listing agreement also explains how you will be represented.

Seller's Disclosure: This will give you an opportunity to disclose all that you know is wrong with/ or could negatively affect your property, as well as all improvements and updates you have made.


Timeline of Activity

The first day of the listing agreement, we will:
• Put a key lockbox on the front door
• Install a yard sign
• Display flyers and marketing pieces in your home

Within the first few days of the listing agreement, we will:
• Enter your listing on the multiple listing service, which reaches thousands of area realtors and their clients
• Submit print and online advertising
• Promote the home in my office sales meeting

On an ongoing basis, we will:
• Give you feedback on marketing efforts
• Provide feedback from showings
• Field all inquires from prospective buyers who call from advertising